In 2014, St. George Studios delivered a unique on-site printed platform for branding, communication and BTL marketing for the iconic, 58 floor, 600 suite luxury residential tower designed by renowned architect Daniel Libeskind, cobranding Olympic athletes.
Canadian, Jeremy McCormack created the concept, image design and shot the photographs on location across two countries over two years documenting the athletes in practice and in action. The work was motivated by McCormack’s desire to celebrate the intensity and dynamism of Canadian athletics, while also raising the profile and support of the Olympic athletes.
St. George Studios commissioned and worked with Bruce Mau Design to curate and design a fine art book, Olympians, featuring these sport-art portraits of elite Canadian athletes. The 160-page book features more than 140 colour and black and white photographs, in styles that accentuate each individual and each sport. The cover and box are a nod to Canada’s identity in both colour and dimension – the format is such that when laid out next to each other, the red boxes on either side of the white book would equal the proportions of the official Canadian flag. The book was curated by combining similarly themed images from different sports rather than by athlete – each athlete is featured with a portrait and several action shots but spread through the entire book, equally and without hierarchy.
St. George Studios created, produced and Jeremy McCormack photographed 'Olympians' across Canada and the United States. The book was designed by creative director Emile Molin (now Senior Design Manager at the Metropolitan Museum of Fine Art in NYC) & designer Alex Viault - Bruce Mau Design, in Toronto, Canada. The book was printed by Flash Reproductions in Toronto, Canada.
In 2014, St. George Studios delivered a unique on-site printed platform for branding, communication and BTL marketing for the iconic, 58 floor, 600 suite luxury residential tower designed by renowned architect Daniel Libeskind, cobranding Olympic athletes.
Canadian, Jeremy McCormack created the concept, image design and shot the photographs on location across two countries over two years documenting the athletes in practice and in action. The work was motivated by McCormack’s desire to celebrate the intensity and dynamism of Canadian athletics, while also raising the profile and support of the Olympic athletes.
St. George Studios commissioned and worked with Bruce Mau Design to curate and design a fine art book, Olympians, featuring these sport-art portraits of elite Canadian athletes. The 160-page book features more than 140 colour and black and white photographs, in styles that accentuate each individual and each sport. The cover and box are a nod to Canada’s identity in both colour and dimension – the format is such that when laid out next to each other, the red boxes on either side of the white book would equal the proportions of the official Canadian flag. The book was curated by combining similarly themed images from different sports rather than by athlete – each athlete is featured with a portrait and several action shots but spread through the entire book, equally and without hierarchy.
St. George Studios created, produced and Jeremy McCormack photographed 'Olympians' across Canada and the United States. The book was designed by creative director Emile Molin (now Senior Design Manager at the Metropolitan Museum of Fine Art in NYC) & designer Alex Viault - Bruce Mau Design, in Toronto, Canada. The book was printed by Flash Reproductions in Toronto, Canada.